Keitora: Tiny Trucks

Overview

"Keitora" are light pickup trucks that are unique to Japan. Valued for their performance and convenience, they're widely used for agriculture and construction, and are also adapted into mobile sales vehicles, fire trucks and camper vans. One town even has a keitora sauna that contributes to local revitalization. In a 5-minute digest, we introduce the surprising possibilities of keitora in work, leisure and everyday life.